The book takes an operational as opposed to a srategic approach, focusing on the practical aspects of marketing such as analysing a market, evaluating a direct market campaign of sales force performance. The book sets out to bring these concepts alive in practical formats.Instructor's Manual (0-13-270174-X).
ASIN : 0132049678
Binding : Textbook Binding
EAN : 9780132049672
Edition : 1
Feature :
ISBN : 0132049678
Label : Prentice Hall
Languages :
Manufacturer : Prentice Hall
Number of Pages : 432
Publication Date : 6 Nov 1995
SKU :
Studio : Prentice Hall
