Online advertising is using the broadest range of measurements. The most common of them include Click through rates (CTR), Cost per Action (CPA), Page Views (PV), Absolute Unique Visitors (AUV), Visits (Visits), and some others.
Platform Windows 95/98/ME
Operating Systems Windows 95/98/ME,Windows NT/2000,Windows XP,Windows NT/2000/2003/SBS2003,Windows Vista
Date added 7 Aug 2007
Last Updated 24 Jan 2011
Tags web advertising metrics,web advertising scorecard,web advertising balanced scorecard,web advertising kpi,web advertising performance,web advertising measure,web advertising benchmark,online advertisin